Video Content
Making thumb-stopping videos might not be at the top of your to-do-list, but it’s one of the best ways to reach more customers and grow your business.
More than just video creators, we help define the strategy behind your videos to achieve your goals. As your partner, we create and amplify your content to get the results you want.
Creating, then converting interest
Your customers make purchasing decisions every day, which is why you need to be on their radar. Video helps you engage with your customers, create interest in your brand, and convert all that into a sale.
Creating interest
Video content can attract new customers early on in the buying journey. They may not even know about your business, but with the right video distributed to the right audience, you can be top of mind.
Converting interest
Video content can also be used to target potential customers later on in their buying journey. Being visible to the right audience at the right time means they’re more likely to do business with you.
Solutions
Kaptura helps brands grow their sales through affordable, compelling, and scalable video content. We’ll help get it seen and engaged with to turn browsers into customers.
Reach > Engagement > Conversion
Affordable
At Kaptura, we find ways to align your budget with results. Our knowledge and experience allow us to adjust costs to suit your needs.
Compelling
Kaptura's retail marketing experience has proven that regular, consistent and compelling video content not only drives awareness but conversions.
Scalable
Kaptura's video content team enables you to scale your output resulting in a lower cost per unit. Start with one video per week or four, eight, sixteen, etc.
What's In It For You
With over 20 years of marketing and production experience, we provide you with an affordable, scalable and time-saving way to grow sales through video content.
Scalable production
Kaptura can scale the output of video assets resulting in a lower cost per unit with results that stretch your budget further.
Saving you time
Kaptura has a broad range of expertise with the ability to tap into our trusted network of content specialists, and solve any challenges in the fastest and smoothest way possible.
Content amplification
Kaptura helps you create a distribution strategy for your content across all key channels. Using best practice, we give you the best chance of reaching the right audience.
Linking strategy to tactics
Linking your objectives to your content strategy is paramount. Kaptura not only uses content to achieve your goals but we also seamlessly gel with your team and culture.
What We Do
It takes more than just one kick-ass video to build a relationship with your customers. That happens gradually. We suggest creating a series of bite-size, snackable videos weekly that focus on education, how-to’s, tips & tricks, buying guides, or episodic storytelling. It’s how we provide value in a way that builds trust and positions you as an expert.
How-To's
One of the most popular search terms on the net, how-to videos quickly demonstrate how to do something. Whether it’s a quick-fix or big project, providing solutions to your customers’ problems, in a way that’s engaging and easy to follow, helps build brand loyalty.
Tips & Tricks
Sharing tricks of the trade is a great way to inform and entertain customers. You can surprise, delight, and inspire while also positioning yourself as experts in the field through your unique knowledge and insights.
Explainers
These explain why a product or service exists, how it works, and why it’s worth considering. According to HubSpot data, 94% of people say they watch explainer videos to learn more with 84% saying it helps sway them to make a purchase.
More Of What We Do
More than any other content, video connects customers with your brand on a more human level. It provides them with information and entertainment without any obligation. However, when they’re ready to buy, you’ll be top of mind simply because of the relationship and trust you’ve established over time.
Buying Guides
A buying guide is an essential tool that can help customers make their buying decision. It not only showcases your wares, but also simplifies the purchasing process by providing all the key information.
Testimonials
There’s nothing quite like hearing it from the horse’s mouth. Having real customers who are willing to praise you builds credibility. It’s an authentic and unbiased way to promote your brand and establish trust.
Episodic
This is an opportunity to tell your brand’s story. Revealing more about yourself through storytelling over time is an effective way to connect with customers and keep them coming back for more.
Pricing Plans
We offer three different plans based on how long and how much video content you want per week or per month. But, if that’s not what you’re after then we’re more than happy to discuss your needs and will provide solutions to suit you and your budget.
Up to 4 Videos
- Shoot: ½ Day
- Videos: 1 to 4
- Length: 90 Seconds
- Included: Content + Script
Up to 8 Videos
- Shoot: 1 Day
- Videos: 4 to 8
- Length: 90 Seconds
- Included: Content + Script
Up to 16 Videos
- Shoot: 2 Days
- Videos: 8 to 16
- Length: 90 Seconds
- Included: Content + Script
