What is video marketing?

Video marketing is a clear and deliberate marketing approach that involves planning, creating and distributing videos to capture the attention of specific viewers and convert them into customers. The best video marketing strategy also enables you to measure your audience’s response to each campaign to refine your approach for maximum impact.

Benefits for business

Developing a solid video marketing strategy is critical for any business. Since this is a well-researched field, let’s look at some of the proven benefits of video marketing for businesses.

Speak their language

Using video for marketing means that you’ll communicate with your potential customers in the language they respond to best. For example, research conducted by Hubspot found that 72% of people say they’d prefer to learn about a new product or service by watching a video than by reading text.

Increase reach

With such a high percentage of people preferring video, taking the plunge into video marketing right now means that you’re bound to reach the majority of your target customers.

Increase conversion

When it comes to buying a product, the Video in Business Benchmark Report 2018 reveals that a whopping 90% of customers say that product videos help them make buying decisions, and 64% say that watching a video makes them more likely to buy.

Increase revenue

Another of the benefits of video marketing for business is simply more money in the bank. The Aberdeen Group has found that marketers who use video grow company revenue 49% faster each year than companies without using video for marketing.

More traffic

By now, we all know how important traffic is to our online presence. But, according to the Aberdeen Group, another benefit of using video for marketing is that marketers enjoy 41% more web traffic from searches than marketers who don’t use video.

These are just a few of the tangible benefits of using video marketing for business. As more and more people turn to online video for entertainment, information, inspiration, and advice, it’s increasingly crucial for you to keep on top of evolving trends in video marketing so that your business can stay relevant and reap the benefits you deserve.