The number one reason for content marketing fails is ‘random acts of content’. Everyone is creating content; we feel like we have to. We make content without any real thought into who this content is for and what the objective is. Instead of continuously reinventing the wheel, we want you to create less content and make each piece of content more compelling.

With vast amounts of content flooding the market, audiences are overwhelmed with noise. So how do you reach your audience with greater effectiveness and engagement?

If you need one reason why you should create video content for your business or brand, think search engine optimisation. Not only is SEO the foundation of your entire online marketing presence, but it’s also proven to have a direct impact on your bottom line by increasing engagement, conversions, and your revenue. In fact, video collateral has far more influence on your SEO than you probably realise.

Video marketing is a clear and deliberate marketing approach that involves planning, creating and distributing videos to capture the attention of specific viewers and convert them into customer.

An impactful video content strategy for businesses is now a must-have, not a nice to have. So if video content is such an essential part of today’s marketing mix, and the appetite is there, why do some businesses still hit obstacles in rolling out a content strategy?

Clear objectives will guide your video creation process and ensure your video marketing gets buy-in from business leaders.